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10 Incredible Black-Owned Beauty Brands to Support

10 Incredible Black Beauty Brands to Support: UOMA Beauty Black Magic Metallic Lipstick
Wearing UOMA Beauty: Black Magic Metallic Shine Lipstick – $26

The beauty industry is huge. But, it has not been vast enough. For many black women and people of color, walking down the beauty aisle can be quite a closedoff experience. It can feel alienating and isolating. I have been there as well. There have always been many shades to be found for women with fair and medium skin tones. But for women of color, the shade of deep made available has always been a onesizefitsall solution. Sadly, what is offered has always lacked the representation of all of the skin colors of black women and people of color. Their unique needs in the beauty world are not being met. Diversity is not embraced.

10 Incredible Black Beauty Brands to Support: Juvia's Place - Nubian Eyeshadow Palette
Wearing Juvia’s Place: Nubian Eyeshadow Palette – $20

The wrongful death of George Floyd has sparked global unrest over the systemic racism that has been rooted in our society for far too long. This world-changing event is a huge wake up call for all of us. This should spark a call to action to dismantle systemic racism, and to support the black community and their businesses.

10 Incredible Black Owned Beauty Brands to Support

A simple but impactful way to show support is to invest in black-owned businesses. I am so happy big strides have been made in the beauty industry. More and more products for people of color are being created by people of color. Let’s continue to support and encourage the black community by supporting blackowned companies. It is important to support these brands who have been serving the underserved.

10 Incredible Black Owned Beauty Brands to Support
Wearing Juvia’s Place: Nubian Eyeshadow Palette – $20

Their focus from the very beginning has been to represent the diverse beauty of black people and women of color. This is the time to recognize blackowned businesses and give them the respect they deserve. Here are 10 black-owned beauty brands in the hair, skincare and makeup industry. There are more black-owned beauty brands that are not included on this list that also deserve our attention and support. 

Skin

10 Black-Owned Beauty Brands to Support - Beneath Your Mask - Heal Whipped Skin Souffle
Beneath Your Mask: Heal Whipped Skin Souffle – $28

Beneath Your Mask: Highest quality, most potent, nontoxic beauty, skincare and haircare. These are natural, organic, vegan products that actually work and are safe for people with autoimmune diseases. Founder Dana Jackson. Try Heal Whipped Skin Souffle ($28) to feed, heal and nourish your skin. 

10 Black Beauty Brands to Support - Lauren Napier Beauty: La Rose Facial Cleansing Wipes
Lauren Napier Beauty: La Rose Facial Cleansing Wipes – $12

Lauren Napier Beauty: New York-based makeup artist Lauren Napier makes facial cleansing wipes with a difference. Each wipe comes in an individual sachet that’s perfect on-the-go. Try LA ROSE by LAUREN NAPIER facial cleansing wipes ($12), which are infused with rosewater, starfruit and cucumber extracts.

10 Black Beauty Brands to Support - Base Beauty: Radiate Face Jelly
Base Butter: Radiate Face Jelly – $21

Base Butter: A skincare line created with pure, simple, and good-for-you ingredients for women of color. Founder She’Neil Johnson. Try Radiate Face Jelly ($21), a lightweight moisturizer that will revitalize your daily facial skincare routine as our formula rejuvenates, restores and protects your skin.

Makeup 

10 Beauty Brands to Support: Fenty Beauty - Pro Filt'r Soft Matte Longwear Foundation
Fenty Beauty: Pro Filt’r Soft Matte Longwear Foundation – $35

Fenty Beauty: High quality makeup for women of color with an unmatched offering of shades and colors for ALL skin tones. Founder Rihanna. No introductions needed. Try Pro Filt’r Soft Matte Longwear Foundation ($35) for medium to full coverage, now in a boundary-breaking range of 50 shades.

10 Beauty Brands to Support - UOMA Beauty - Black Magic Metallic Shine Lipstick
UOMA Beauty: Black Magic Metallic Shine Lipstick – $26

Uoma Beauty: Makeup maven Sharon Chuter was disappointed in the absence of diversity and inclusion in the beauty industry and decided to create a business of her own. Uoma translates to “beautiful” in Igbo, which is one of the main languages spoken in Nigeria. Try the Black Magic Metallic Shine Lipstick ($26), a multi-dimensional shine and explosive color that also nourishes your lips.

10 Black Beauty Brands to Support: Beauty Bakerie Matte Lip Whip
Beauty Bakerie Matte Lip Whip – $20

Beauty Bakerie Makeup: Cruelty-free makeup brand committed to encouraging men and women to feel both empowered and beautiful. Founded by Cashmere Nicole who worked relentlessly to realize her dream for a beauty business, even as she battled breast cancer as a single mom. Try Matte Lip Whip ($20), their bestselling customer favorite lipstick that has amazing staying power.

10 Black Beauty Brands to Support: Juvia's Place - Nubian Eyeshadow Palette
Juvia’s Place: Nubian Eyeshadow Palette – $20
10 Black Beauty Brands to Support: Juvia's Place - The Saharan Volume II Blush Palette
Juvia’s Place: The Saharan Volume II Blush Palette – $18

Juvia’s Place: Instantly transform your makeup look with vibrant colors and pigmentrich palettes for your eyes, cheeks, and lips. Makeup colors inspired by the vibrancy of Africa. Try their Nubian Eyeshadow Palette ($20) for a musthave collection of neutrals colors, and The Saharan Volume II Blush Palette ($18) this blush palette is my favorite and works on all skin colors.

Hair

10 Black Beauty Brands to Support: Briogeo Be Gentle Be Kind avocado kiwi mega moisture superfood hair mask
Brigeo: Be Gentle, Be Kind avocado, kiwi, mega moisture superfood hair mask – $36

Briogeo: Founder Nancy Twine left her job on Wall Street to pursue her dream of creating a beauty brand. She owes her incredible success of Briogeo to her grandmother who taught her homemade hair shampoo, conditioner and masks recipes as a child. Her amazing haircare line is available at Sephora. Try Be Gentle, Be Kind avocado + kiwi mega moisture superfood mask ($36) to nourish dull, dry, parched hair. 

10 Black Beauty Brands to Support: Camille Rose - Rose Curl Love Moisture Milk
Camille Rose: Curl Love Moisture Milk – $15

Camille Rose: Total wellness hair care system for black and latino women. Salon professional hair products for all hair textures. Founder is Janell Stephens, a beauty entrepreneurial expert who first started brewing her special hair formulations in her kitchen. Try Curl Love Moisture Milk ($15), a softening leave-in conditioning cream with light tones of macadamia nut and vanilla. 

See my previous blog post about Camille Rose Hair Products.

10 Black Beauty Brands to Support: The Mane Choice - 24 Karat Glistening Gold Twisting Gel
The Mane Choice: 24K Glistening Gold Twisting Hair Gel – $15

The Mane Choice: Yes, to beauty, health and science. A hair care line developed from these schools of thought. When combined all together using vitamins and nutrients in a solutionbased product line, something amazing, beautiful and healthy happens to your hair. Founder is Courtney Adeleye, who built her hair company from the ground up by combining her specialized knowledge base with her own curiosity. Try Ancient Egyptian Anti-Breakage & Repair Antidote 24 Karat Glistening Gold Twisting Gel ($15) works well for setting twist-outs, braid-outs, and wash and goes. 

I am proud to announce my Beauty Scope article in July’s Uploader Magazine! Click here to order your own copy. So, proud!

10 Incredible Black-Owned Beauty Brands to Support - Uploader Magazine July 2020
10 Incredible Black-Owned Beauty Brands to Support
Uploader Magazine July 2020 Issue: Beauty Scope Column – 10 Incredible Black-Owned Beauty Brands to Support
10 Incredible Black-Owned Beauty Brands to Support
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